I had planned on attending this free webinar from UKSG, but as is usually the way if I don’t clearly set aside the time, things got away from me.
Luckily the slides and a recording are available.
In my role, usage statistics that are COUNTER compliant are vital. If a publisher only provides non-COUNTER statistics, it is more difficult to trust the figures, and they are often presented in haphazard and confusing formats. I would generally try and advocate for publishers to become COUNTER compliant, particularly when discussing renewals. However, even with some COUNTER compliant vendors it is quite a job to ascertain if the data is truly accurate. It is the best measure we have, but it does need to be tempered with other analysis and a more qualitative appraisal if possible.